Downtown resort wants to rediscover distinctive niche
In the early 1980s, then-Golden Nugget owner Steve Wynn placed the downtown Las Vegas resort on the national consciousness using a series of clever television ads in which Frank Sinatra once jokingly asked the young executive to keep his suite stocked with fresh towels.
Neither Wynn nor the late Ol' Blue Eyes is featured in the Golden Nugget's latest marketing campaign, but the property's new owners are optimistic their first major advertising effort will resonate with those who recall the Golden Nugget's heyday -- and the many new customers they'll need to power another golden era for the 1,907-room hotel-casino.
Man...I want to go! I'm so jealous that my brother will be there in just a couple of weeks. Ah well...maybe next year. I'll have to give him some cash to get me some cool new GN gear.
BTW...I have a boatload of chips on the way. I'm going to be extremely busy getting these things scanned and posted. The Highlights...
$100 Trump Plaza Derby
A box of 140 blank chips in a wooden Golden Nugget box
$100 Castaways
$5 Sonoma Inn
and lots more! Stay tuned!! I know all of you are just glued to your screens.
Posted by mrchipper at June 2, 2004 10:59 PM