LAS VEGAS and HOUSTON, Sept. 20 /PRNewswire/ -- The Fremont Street
Experience, Las Vegas' largest walkable entertainment and gaming experience,
today announced it has secured Clear Channel Entertainment Properties to
develop and sell exclusive sponsorship and marketing programs that leverage
what is known as the "Over-The-Top, Vintage Vegas" experience. A 24/7
attraction, the Fremont Street Experience draws more than 25,000 people each
day with attendees staying for an average of four hours.
The centerpiece of the Fremont Street Experience attraction is "Viva
Vision," billed as "the biggest big screen on the planet." This 90-foot-high,
1,500-foot-long LED canopy stretches the length of more than five football
fields, hosts five nightly light and sound shows, and is capable of live video
feeds. The video presentations are accompanied by 550,000 watts of concert
quality sound, transforming the venue into an interactive state-of-the art
theater. Viva Vision, which made its debut in June, is the result of a
$17 million investment. The capabilities of the new technology have been
demonstrated through three new, spectacular light and sound shows as well as
broadcast feeds of the hit reality-TV series The Casino.
This unique environment allows marketers to close the gap between product
exposure and trial. As a sponsor's commercial is shown on the Viva Vision
canopy, consumers can simultaneously interact with the sponsor's product via
on-site sampling on the pedestrian mall below.
The seven-block open-air pedestrian mall in the heart of the downtown
gaming district, also features two permanent performance stages, free live
entertainment and special events, shopping, dining, and access to 10 legendary
hotel/casinos.
Unique, Innovative Marketing Medium
"As traditional media become more fragmented, the natural process is for
them to become more commoditized," said Jack Myers, Editor, Jack Myers Report.
"Successful media companies are opening non-traditional communications
channels that differentiate them from their competitors and offer increased
value to marketers and agencies. These new channels include multi-media
platforms, event marketing, integration of advertising and promotion, and
other innovative opportunities for marketers to touch their consumers by
capitalizing on the brand relationships media have with audiences."
"With the biggest big screen on the planet and 10 legendary Las Vegas
casinos, the Fremont Street Experience is an entertainment and gaming venue
that is unique throughout the world," said Joseph Schillaci, President & CEO
of Fremont Street Experience. "With ongoing free entertainment and concerts,
the environment at Fremont Street Experience is a relaxed, party atmosphere
that is attractive to visitors and sponsors alike. Given the number of
messages that get lost in the deluge of ads that bombard the public through
traditional mediums, the Fremont Street Experience stands out as cutting edge
means of reaching a receptive audience in an uncluttered environment. CCE
Properties immediately recognized the inherent value of the venue and
understood how to market our innovative opportunities."
Depending on a sponsor's marketing objectives, Clear Channel Entertainment
Properties will package a host of custom branding opportunities, including
nightly commercial spots on the Viva Vision canopy, sponsorships of
spectacular light-and-sound shows and on-site sales and sampling. Naming
rights to the two permanent stages, targeted special events and concert series
are also available to sponsors. In addition to overseeing sponsorships sales,
Clear Channel Entertainment Properties will also leverage its superior artist
relationships to bring high-profile music acts to Fremont Street Experience's
two performance stages.
"Vegas has never been more popular," said Bruce Eskowitz, president of
Clear Channel Entertainment Properties. "Now corporate marketers can parlay
true 'Vintage Vegas' experiences into positive, fully immersive consumer
interactions with their brands."
For further information or to learn more about marketing opportunities at
Fremont Street Experience, call (404) 233-8889 or email
livemarketing@clearchannel.com .
About Fremont Street Experience
Fremont Street Experience is a public-private partnership formed in 1995
between the City of Las Vegas and The Fremont Street Experience Company, LLC
-- owned by a group of 10 downtown casino/hotels that underwrite operating
expenses for the venue. Member properties include: Binion's Horseshoe Hotel &
Casino; Boyd Gaming (Fremont Hotel & Casino, California Hotel, Main Street
Station Casino, Brewery & Hotel); Fitzgerald's Casino Hotel; Four Queens Hotel
& Casino; Golden Gate Hotel & Casino; Golden Nugget Las Vegas; Las Vegas Club
Hotel Casino and Lady Luck Hotel Casino (associate member).
About Clear Channel Entertainment-Properties
Clear Channel Entertainment Properties (CCEP), a division of Clear Channel
Entertainment, markets the organization's vast network of assets -- venues;
music, motor sports, action sports, and theatrical properties; exclusive
special events, exhibitions, and Emmy(R) award-winning television production
services -- to corporations seeking unique brand positioning. In addition,
Clear Channel Entertainment Properties specializes in creating custom, high-
impact marketing programs and special events that provide flexibility for
client budget and timing parameters. Services include advertising, strategic
marketing and content development, national and local sales programs, product
and service launches, and television/broadcast programming. The resources and
reach of CCE Properties have already made them among the most sought-after
partners for business and consumer marketing in live entertainment today.
Parent company Clear Channel Entertainment, a leading producer and marketer of
live entertainment events, promotes and/or produces over 29,000 events,
attended by more than 65 million people. The company currently owns, operates
and/or exclusively books approximately 130 live entertainment venues,
including more than 100 in North America and 30 in Europe. More information
may be found by visiting http://www.cc.com and http://www.clearchannel.com .
Certain statements in this release constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors which may cause the actual results performance or
achievements of the Company to be materially different from any future
results, performance or achievements expressed or implied by such forward-
looking statements. Visit our website at http://www.clearchannel.com .